If you don't have a compelling 'reason' or 'why' to build your business, it is almost certain that you will not succeed. Your Dream/Reason/Goal/Why is the cornerstone of your new future. Take the time to define what really matters to you most! What is your picture of success? If time and money were no object to attaining your perfect life, what would you do? Where do you want to be in the next 2-5 years? What excites you? Who would you like to help? What do you want to achieve? When do want to achieve it?