12 Weeks to Success
Discussion of products, services and company goals.
On-site to meet management and get to know the company, its officers and create a formal corporate vision statement.
Designing of compensation plan around the products, services and vision.
Review, adjust, approve, finalize project outline and compensation plan.
WEEK#2
Deliver completed compensation plan specifications and technical write-up for client acceptance.
Select template off which to base custom corporate web site.
Begin creation of business forms.
Contract with software vendor. Review future marketing strategies.
WEEK#3
Transition company into Pre-Launch.
Software is made available to the leadership group only. Leadership group will then be trained on its use.
Individual attention and recruiting assistance provided to each member of the leadership team as they begin distributor and customer cultivation efforts.
WEEK#4
Deploy foundation web site, containing content provided by client.
Fully integrate business forms to web site. Establish marketing milestones.
Initial software review; bring all vendors together and verify integration; report any problems.
WEEK#5
Identify and begin training of National Marketing Director.
Check merchant accounts; provide to software developer and train client on use of their interfaces.
Full Corporate Web Site deployed.
Create business presentations that explains the company, its products, services and opportunity for both internal and field training personel
WEEK#6
Wrap up "building". Review and polish all elements with an eye towards "How will this help us sell".
Complete review of software final to ensure accuracy of system and verify all items from the Week 4 review have been addressed.
Finalize National Marketing Director training. The plan is now in place; primary focus now moves on to "selling" and marketing.
Focus shifts from company building to meeting the marketing milestones.
Work with National Marketing Director to help him or her establish support network, design an "Area Coordinator" program.
Finalize all "marketing copy" call scripts, newspaper ads, magazine ads, seminar plans, etc.
WEEK#8
Actively work with the National Marketing Director to implement the Area Coordinator program.
Have the initial marketing and sales leaders of the company identified and coordinated in their actions.
Ensure that the marketing goals and strategies are clearly understood by the entire leadership team.
WEEK#9
Transition company into Pre-Launch.
Software is made available to the leadership group only; leadership group trained on its use.
Individual attention and recruiting assistance provided to each member of the leadership team as they begin distributor and customer cultivation efforts.
WEEK#10
Daily training call established for each member of the leadership group. Different topic for each leader, each day.
Assemble corporate officers. Review Corporate Policies and Expectations. Officers provide feedback on any weaknesses they perceive heading into full launch.
Tighten the internals, excite the externals.
Continue daily training calls established in week 10; emphasis on selling during calls.
Address each and every corporate officers concerns. Ensure tight operations heading into full public launch.
Final review of the company from perspective of new distributor; training drills to ensure reparations for launch are complete.
Full launch - the company is opened to the public.
Continued participation on training and sales calls.
Appearance at your grand opening event.
Report to client on evaluation of company's strengths and weaknesses at the conclusion of first week of full launch.
Momentum is magic in MLM. Don't compromise it by letting it slip through your fingers.